PR Start by Nick Lucido

Believe it or not, I am writing a post advocating not using social media. If you bear with me for the entire post, you’ll see that I’m a proponent for students using social media to advance their careers. But, like misguided companies who sign up for Facebook “just ’cause,” students shouldn’t sign up for various [...]

Lately, I’ve had a couple experiences that have expanded my perspective of a recommendation. Moreover, I’ve learned that a recommendation isn’t just a letter. You can forward a connection on LinkedIn, introduce two people at a networking event and even recommend followers on Twitter through #followfriday. There are a lot of ways to help build [...]

One of the perils of having a lot of PR student connections in my own network, especially lately, is being bombarded with Facebook fan page suggestions for a lot of junk I’m not really interested in. I don’t mean to sound rude, but I think this is one of the negative aspects of having an [...]

In the past couple of days, two articles have stood out that relate to democracy and social media. Maybe it’s constitutional law this semester that has red flagged those articles for me, or maybe it’s my genuine interest in our government. I’ll let you decide. During President Obama’s recent trip to China, he answered a [...]

Let me introduce myself. I’m a twenty-something college student at Michigan State University. I don’t have cable in my room and I only subscribe to several print magazines, but I read my college paper every day because it’s free and accessible on campus (and I work there, too). I don’t visit newspaper’s Web sites often [...]

Lately, it seems everyone is looking for black and white rules when it comes to students and recent graduates trying to use social media in the job search. As such, a ton of advice is being thrown around online, both good and bad. I’m not going to link to any specific post, but I think [...]

When you or your company move online, you’ll probably come across people who love your brand and people who really don’t. Within those groups, you’ll find people who identify themselves and people who don’t. I don’t like anonymous comments or faulty Twitter accounts, but I think we will continue to see that segment of online [...]

The other day, a good friend of mine sent me a link to a post by Meg Roberts on how her online presence has changed since she became a professional. This really struck a chord with me, as I transitioned to a full time intern at a public relations agency during the end of May. [...]

As I continue to transition in my new position with Edelman, one thing I’m already finding is I don’t have as much time in the day to peruse news articles and share them via Twitter, Friendfeed, etc. Trust me, I know this is a good thing. Technically, this is my first 40-hour per week gig; [...]

Two things have been keeping me away from blogging: moving to Chicago and applying for Teahan awards for the MSU PRSSA Chapter. Our group had a particularly great year, so one of the things we did to recap the year was put together a video. The highlights: -We were names Outstanding Professional Student Organization of [...]