PR Start by Nick Lucido

How to start in the public relations industry.
January 28, 2009

Being a Career Strategist

Posted by : Nick Lucido

In the past couple of weeks, I’ve heard a trend from multiple recruiters and professionals concerning what they look for in a prospective employee. More than just having internships, demonstrating the right skill sets and showing a professional attitude, it’s important to remember the difference between strategy and tactics. In your own career, you can [...]


January 10, 2009

Fresh Start

Posted by : Nick Lucido

I’ve been blogging about being a public relations student at MSU since August and I’m hooked. I’m learning a lot, and I hope channeling what I learn is helping you, too.
So, as I sit here in my “New Media Drivers License” class taught by Derek Mehraban, CEO of Ingenex Digital, I wanted to give my [...]


December 23, 2008

Why and How to Blog

Posted by : Nick Lucido
Filed under : Social Media

To blog or not to blog. I’ve seen a lot of other bloggers discuss why they blog, and I want to chip in my own two cents.
I blog simply because I want to help other students like me. While I try to provide my own perspective on things, I like sharing what I learn. I [...]


November 10, 2008

Finding PR in Everyday Life

Posted by : Nick Lucido
Filed under : College, Public Relations

Internships. Love ‘em or hate ‘em, you gotta have ‘em to get a job in public relations. The job market is getting more and more competitive, especially in today’s tumultuous economy. But it’s not just a solid internship experience that will separate you from the rest of the crowd. At the big agencies, they sometimes [...]


About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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