PR Start by Nick Lucido

Continuing with my recap of the Chicago PR: Get in the Loop posts (recap of the keynote here) , I attended a session hosted by Amber Naslund on “Measuring and Analyzing Social Media.” I’ve been following Amber for a while on Twitter and read her blog religiously (check both out).
Even though our session was only [...]

During a recent MSU PRSSA meeting, Kelly Rossman-McKinney, CEO of Rossman PR, came in to talk about how to write a communication plan and important principles to execute the plan. Personally, it was extremely helpful and it served as a reminder that we are in a completely strategic field. Doing something just to do it [...]

In the past couple of weeks, I’ve heard a trend from multiple recruiters and professionals concerning what they look for in a prospective employee. More than just having internships, demonstrating the right skill sets and showing a professional attitude, it’s important to remember the difference between strategy and tactics. In your own career, you can [...]