PR Start by Nick Lucido

How to start in the public relations industry.
April 5, 2010

If You Bill, is it Legal?

Posted by : nicklucido
Filed under : College, Internships

There has been a slew of articles and posts lately about unpaid internships, and it appears this topic is only snowballing. On Friday, there was a thoughtful article in the New York Times questioning whether the growth of unpaid internships in the past few years has been legal. It’s a discussion that has been occurring [...]

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March 23, 2010

Media Relations Panel

Posted by : nicklucido
Filed under : Media

Note: I apologize for the lack of posts, but some great things have been keeping my active lifestyle as active as ever. This evening, I attended a media relations panel held by MSU PRSSA. I figured I would be able to double-up and get some blogging done while learning more about media relations. This topic [...]

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February 14, 2010

Get in the Loop: Keynote Recap

Posted by : nicklucido

I’d be lying to you if I said I went to Chicago this weekend just for a conference. I’ve been itching to get back since I left last August, and since DePaul PRSSA was hosting Chicago PR: Get in the Loop, I figured it was the perfect time to come back. Overall, I’m extremely impressed [...]

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February 11, 2010

Upcoming Conferences and Seminars

Posted by : nicklucido

Sometimes, I forget I’m still a student. The next month is one of those times. I’ll be attending and speaking at some upcoming PRSSA events in Chicago, Pittsburgh, East Lansing, Mich. and Austin. My posts might few and far between this month in trying to keep up with these events, my school work and other [...]

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January 4, 2010

Ways to Make the Most of your Classes

Posted by : Nick Lucido
Filed under : College

As a college student, I’ll be the first one to admit that – occasionally – I take the education I’m earning for granted . Like my peers, I sometimes have the attitude that some classes I’ve taken probably won’t help me in the long run. Or at least that’s how we justify it. But how [...]

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December 28, 2009

Reflecting on 2009

Posted by : nicklucido

About one year ago, I wrote a post talking about what the public relations industry would look like in 2009. I also took a look at some other posts and I was surprised at how much I learned since I started blogging in September 2008. It’s interesting, to say the least. Anyway, did what I “predict” [...]

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November 12, 2009

The Moral Conscience of an Organization

Posted by : nicklucido
Filed under : PRSSA, Public Relations

During the past week, I’ve been in San Diego for the PRSSA National Conference. It was an incredible week of catching up with my fellow students, learning and professional development. One of the great pieces out there that include a recap from both the PRSSA and PRSA Conference is from the San Diego News Network, [...]

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October 21, 2009

10 Ways a Sales Job Will Help You in PR

Posted by : nicklucido

I’ve been working for the past three years at The State News, Michigan State University‘s newspaper. It’s  a particularly interesting time to be at a newspaper, especially with a public relations background, but I’ve found that the skill sets in a sales job translate well into a public relations job. Here are 10 ways you [...]

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August 4, 2009

Stop With The Rules

Posted by : nicklucido
Filed under : Internships, Social Media

Lately, it seems everyone is looking for black and white rules when it comes to students and recent graduates trying to use social media in the job search. As such, a ton of advice is being thrown around online, both good and bad. I’m not going to link to any specific post, but I think [...]

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July 2, 2009

Bad Idea, Ad Agency Intern

Posted by : nicklucido

This morning as I was going through my e-mail inbox at work, I happened to see this article on an intern who resigned from her company. Basically, Jenavi Kasper worked at an advertising agency in Phoenix for three weeks and quit because she had higher expectations for working there. I’m not kidding. I recommend checking [...]

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About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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