PR Start by Nick Lucido

How to start in the public relations industry.
February 11, 2010

Upcoming Conferences and Seminars

Posted by : nicklucido

Sometimes, I forget I’m still a student. The next month is one of those times. I’ll be attending and speaking at some upcoming PRSSA events in Chicago, Pittsburgh, East Lansing, Mich. and Austin. My posts might few and far between this month in trying to keep up with these events, my school work and other [...]


December 28, 2009

Reflecting on 2009

Posted by : nicklucido

About one year ago, I wrote a post talking about what the public relations industry would look like in 2009. I also took a look at some other posts and I was surprised at how much I learned since I started blogging in September 2008. It’s interesting, to say the least.
Anyway, did what I “predict” come [...]


November 29, 2009

Tips on Applying for the Edelman/PRSSA Award

Posted by : nicklucido
Filed under : College, Internships, PRSSA

Though I don’t consider myself a lucky person, I really landed the jackpot nearly one year ago when I applied for and received the Daniel J. Edelman/PRSSA award. The award contains a monetary scholarship as well as a three-month internship in one of Edelman’s U.S. offices. For a broke college kid, that’s pretty much the [...]


November 12, 2009

The Moral Conscience of an Organization

Posted by : nicklucido
Filed under : PRSSA, Public Relations

During the past week, I’ve been in San Diego for the PRSSA National Conference. It was an incredible week of catching up with my fellow students, learning and professional development. One of the great pieces out there that include a recap from both the PRSSA and PRSA Conference is from the San Diego News Network, [...]


November 3, 2009

Heading to San Diego

Posted by : nicklucido
Filed under : PRSSA

The past couple of weeks have been pretty hectic as I’ve been prepping for the PRSSA National Conference in San Diego. I fly out tomorrow and will be there for the next week. Yep, I’m missing that much class to join 1,000 other PRSSA members for a couple of days of professional development, workshops and [...]


September 1, 2009

Real Life in the “Real World” – Guest Post

Posted by : nicklucido

Below is a guest post from Sarah Siewert, an MSU alumna who is now one year out of college. She is a PR professional working for the Michigan Fitness Foundation, programming chair for the PRSA New Professionals section and board member for CMPRSA. Yes, she is pretty awesome. Make sure to check out her blog [...]


August 26, 2009

Interview With Ron Culp

Posted by : nicklucido
Filed under : Public Relations

While I was finishing up my internship with Edelman Digital in Chicago, I hopped up three floors to Ketchum’s Chicago office to interview Ron Culp. Ron is a model citizen in the public relations industry and a mentor to many. He currently leads Ketchum’s North American corporate practice and is a partner with the firm. [...]


June 21, 2009

The Power Of People

Posted by : nicklucido
Filed under : PRSSA, Social Media

Last week, I packed my bags and took some time off work to attend a retreat for the newly elected for the PRSSA National Committee. Besides learning so much and getting close to nine other people I’ll be working with during the next year, I also learned an important lesson.
Getting to know people in person [...]


May 25, 2009

2008-09 MSU PRSSA

Posted by : Nick Lucido
Filed under : PRSSA

Two things have been keeping me away from blogging: moving to Chicago and applying for Teahan awards for the MSU PRSSA Chapter. Our group had a particularly great year, so one of the things we did to recap the year was put together a video.
The highlights:
-We were names Outstanding Professional Student Organization of the Year [...]


May 17, 2009

Summer Plans

Posted by : Nick Lucido
Filed under : Bookmarks

Besides moving out of East Lansing and complaining about the whole thing, I’ve been up to some pretty cool things. With classes finished for the semester, I’m starting to get my summer plans in order. Part of this is making the move to Chicago, and this will be my first summer away from East Lansing [...]


About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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