PR Start by Nick Lucido

How to start in the public relations industry.
November 12, 2009

The Moral Conscience of an Organization

Posted by : nicklucido
Filed under : PRSSA, Public Relations

During the past week, I’ve been in San Diego for the PRSSA National Conference. It was an incredible week of catching up with my fellow students, learning and professional development. One of the great pieces out there that include a recap from both the PRSSA and PRSA Conference is from the San Diego News Network, [...]


November 3, 2009

Heading to San Diego

Posted by : nicklucido
Filed under : PRSSA

The past couple of weeks have been pretty hectic as I’ve been prepping for the PRSSA National Conference in San Diego. I fly out tomorrow and will be there for the next week. Yep, I’m missing that much class to join 1,000 other PRSSA members for a couple of days of professional development, workshops and [...]


September 1, 2009

Real Life in the “Real World” – Guest Post

Posted by : nicklucido

Below is a guest post from Sarah Siewert, an MSU alumna who is now one year out of college. She is a PR professional working for the Michigan Fitness Foundation, programming chair for the PRSA New Professionals section and board member for CMPRSA. Yes, she is pretty awesome. Make sure to check out her blog [...]


May 11, 2009

What If You Start PR Later In College?

Posted by : Nick Lucido

During the past couple of weeks, I wrote a series of posts on how to prepare for PR in college. The advice was directed at a hypothetical freshmen about to enter PR studies in college, though the advice can be applied to different parts of a career in the field. Now, I want to write [...]


May 4, 2009

How to Prepare for PR in College – Part 4

Posted by : Nick Lucido

I’m writing a four-part blog post on how to have a successful collegiate career for those interested in public relations. I’m basing this largely off my own experiences (a lot of what I’m including reflects what I wish I would have done during college, particularly in my early years) and those in my network. Please [...]


April 25, 2009

How to Prepare for PR in College – Part 2

Posted by : Nick Lucido

I’m writing a four-part blog post on how to have a successful collegiate career for those interested in public relations. I’m basing this largely off my own experiences (a lot of what I’m including reflects what I wish I would have done during college, particularly in my early years) and those in my network. Please [...]


February 3, 2009

Gaining Necessary Writing Experience

Posted by : Nick Lucido

I attended a presentation last week given by Dr. Richard Cole and Andy Corner, APR. Dr. Cole is the Department Chair of APRR at MSU and Andy is an instructor in the department. They have been working on some research about the level of writing skills associated with entry-level public relations practitioners.
Dr. Cole blogged about [...]


January 16, 2009

Learning from the Critics

Posted by : Nick Lucido

I don’t remember exactly how I came across this Web site, but I did last night. It’s called PR Watch and it is run by the Center for Media and Democracy. Here’s how they describe their organization:
“The nonprofit Center for Media and Democracy strengthens participatory democracy by investigating and exposing public relations spin and propaganda, [...]


December 30, 2008

Public Relations in 2009

Posted by : Nick Lucido
Filed under : Public Relations

I’ve seen a lot of posts going around about social media in 2009, specifically ones from Brian Solis, Shannon Paul and Todd Defren. Check them out – those are some pretty solid posts. So in anticipation of the new year, I wanted to write about what I think is going on in public relations in [...]


December 15, 2008

Investing in Your Career

Posted by : Nick Lucido

Back in my freshmen year, I served on our PRSSA Chapter’s committee to host a regional activity. This was the first event (of many) that triggered my passion for the public relations industry. We had some great sessions and I learned a lot. But if I can remember anything, it was Rhoda Weiss’ keynote address [...]


About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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