PR Start by Nick Lucido

How to start in the public relations industry.
January 25, 2010

Why I’ll Pay for the New York Times

Posted by : nicklucido
Filed under : Media

A company producing an incredibly important product charges its users for that product? What?! Blasphemy!
Sure, the Internet is full of information. Most of it is free. Some of it is worthwhile. A very small fraction of it is of professional quality and full of intellectual insights. So while it’s easy to condemn the New [...]


September 7, 2009

A Note For Newspapers

Posted by : nicklucido
Filed under : Media, Public Relations

Let me introduce myself. I’m a twenty-something college student at Michigan State University. I don’t have cable in my room and I only subscribe to several print magazines, but I read my college paper every day because it’s free and accessible on campus (and I work there, too). I don’t visit newspaper’s Web sites often [...]


March 22, 2009

State of the News Media 2009 and PR

Posted by : Nick Lucido

Last week, Pew Research Center’s Project for Excellence in Journalism published its annual “State of the News Media” report. The title gives a good description of what the report is about, but this year’s report is particularly interesting. I’ll be honest, I work at a newspaper and times really are tough. [...]


About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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