PR Start by Nick Lucido

A company producing an incredibly important product charges its users for that product? What?! Blasphemy!
Sure, the Internet is full of information. Most of it is free. Some of it is worthwhile. A very small fraction of it is of professional quality and full of intellectual insights. So while it’s easy to condemn the New [...]

Like many people, I’ve been reading a few articles here and there surrounding NBC’s decision to replace Conan O’Brien (or Coco, for those who are particularly close to his show). While Conan may not have been bringing in the ratings NBC was looking for, it appears the influence value Conan brings to the table is [...]

Lately, I’ve been looking for some alternative ways to lighten up my reading load without losing pace on keeping up on news and trends. It’s finals season at MSU and I’ve been reading (and rereading) a lot lately, and I’ve found a nice break in podcasts. For starters, most are free (every podcast on my [...]

As if the ad industry hasn’t seen enough bad news lately, a new study found that two-thirds of Americans polled don’t agree with advertisers tracking their online habits. Here are some of the key takeaways from the research (as reported by the New York Times):

66 percent of Americans believe tailored ads are “not OK”
7 percent [...]

For someone just entering the social media sphere, like many of my friends and colleagues at MSU and PRSSA, there’s a couple of important things to remember. While there are many cool things about sharing content on Twitter and other social networks, it’s easy to make mistakes, too.
One of my favorite bloggers and colleagues is [...]