PR Start by Nick Lucido

Sometimes, I forget I’m still a student. The next month is one of those times. I’ll be attending and speaking at some upcoming PRSSA events in Chicago, Pittsburgh, East Lansing, Mich. and Austin. My posts might few and far between this month in trying to keep up with these events, my school work and other [...]

Last week, I was on a panel with some fellow students in the College of Communication Arts & Sciences at Michigan State University. The topic started off on paid vs. unpaid internships, but it spun off in several directions, one of those being the difference between big city and local internships.
Personally, I’ve done both. I [...]

If you missed the MSU vs. CMU football game over the weekend, it really was quite the match. Yes, it’s painful to relive but it’s relevant.
I’ve been following MSU football since I arrived on campus three years ago and the team has greatly improved since Mark Dantonio was hired. In short, MSU should have won. [...]

Besides moving out of East Lansing and complaining about the whole thing, I’ve been up to some pretty cool things. With classes finished for the semester, I’m starting to get my summer plans in order. Part of this is making the move to Chicago, and this will be my first summer away from East Lansing [...]

Normally, I like to blog several times in the week, but a recent project (amongst other things) has been taking up my free time. Before I talk about the project, I’ll preface it by saying I’m pretty bad at saying no. I’ve been getting better at learning how, but this was one thing I couldn’t [...]

For someone just entering the social media sphere, like many of my friends and colleagues at MSU and PRSSA, there’s a couple of important things to remember. While there are many cool things about sharing content on Twitter and other social networks, it’s easy to make mistakes, too.
One of my favorite bloggers and colleagues is [...]

On Thursday, I attended the 5th Annual Career Summit held by MSU Career Services. The theme of the event was “The Big Picture” and I can’t think of a theme more relevant for those about to begin their career. I talked about having this strategic approach in a recent post, yet the event added a [...]

I attended a presentation last week given by Dr. Richard Cole and Andy Corner, APR. Dr. Cole is the Department Chair of APRR at MSU and Andy is an instructor in the department. They have been working on some research about the level of writing skills associated with entry-level public relations practitioners.
Dr. Cole blogged about [...]

If you had to leave work early today, could you leave and know that your stuff would be taken care of? What if you had to take tomorrow off, too? What if you went on a world cruise and took a week off? A month?
For the next two weeks, I’m going to be multitasking like [...]