PR Start by Nick Lucido

Since the announcement that Betsy Plank–PRSSA’s godmother, adviser, champion and friend–passed away Sunday, there have been some beautiful memories posted about the kind of person Betsy was. I remember meeting Betsy at the PRSSA 2008 National Conference in Detroit. At that point, I really had no idea what a big deal she was. Now, I [...]

I like to think my first leadership experience was in preschool when I used to boss the other kids around building forts during recess. I’ve learned a lot since then. 15 years later, I have experience being a national leader in PRSSA while also being a follower in other organizations, and pretty much everything in [...]

As a college student, I’ll be the first one to admit that – occasionally – I take the education I’m earning for granted . Like my peers, I sometimes have the attitude that some classes I’ve taken probably won’t help me in the long run. Or at least that’s how we justify it. But how [...]

If I asked you who to define what a leader is, how would you do it? Would you say it’s the person in the corner office leading your company? Would you say it’s a member of a professional organization you’re involved with? Would you say it’s an intern in your company? When I think of [...]

For me, 2009 is going to be a year of breaking down the walls. I’m talking about changing the traditional college paradigm that has resulted from the increasingly competitive job market.  More then ever, students are pushing themselves through difficult curriculums, taking on leadership positions in student organizations and getting a job or two. The [...]