PR Start by Nick Lucido

How to start in the public relations industry.
January 25, 2010

Why I’ll Pay for the New York Times

Posted by : nicklucido
Filed under : Media

A company producing an incredibly important product charges its users for that product? What?! Blasphemy! Sure, the Internet is full of information. Most of it is free. Some of it is worthwhile. A very small fraction of it is of professional quality and full of intellectual insights. So while it’s easy to condemn the New [...]

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March 22, 2009

State of the News Media 2009 and PR

Posted by : Nick Lucido

Last week, Pew Research Center’s Project for Excellence in Journalism published its annual “State of the News Media” report. The title gives a good description of what the report is about, but this year’s report is particularly interesting. I’ll be honest, I work at a newspaper and times really are tough. Walking in downtown East [...]

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February 3, 2009

Gaining Necessary Writing Experience

Posted by : Nick Lucido

I attended a presentation last week given by Dr. Richard Cole and Andy Corner, APR. Dr. Cole is the Department Chair of APRR at MSU and Andy is an instructor in the department. They have been working on some research about the level of writing skills associated with entry-level public relations practitioners. Dr. Cole blogged [...]

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About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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