PR Start by Nick Lucido

I’ve been following the millennial discussion for a while. There’s been a lot of good perspectives, especially from Bill Sledzik and Todd Defren. After reading Todd’s post on loyalty, I figured I could offer my perspective since I’ve experienced this throughout college. I started working at The State News about three weeks after I started [...]

Disclosure: I’m a big fan of Heather Huhman’s work to connect people to the entry level job arena. I received a free e-copy of this book and this is the review of that book. Let’s be honest: there are a million job search tools and guides out there for new grads and those looking to [...]

Last week, I was on a panel with some fellow students in the College of Communication Arts & Sciences at Michigan State University. The topic started off on paid vs. unpaid internships, but it spun off in several directions, one of those being the difference between big city and local internships. Personally, I’ve done both. [...]

I’ve been working for the past three years at The State News, Michigan State University‘s newspaper. It’s  a particularly interesting time to be at a newspaper, especially with a public relations background, but I’ve found that the skill sets in a sales job translate well into a public relations job. Here are 10 ways you [...]

Though it sounds brash, I think it’s the wrong mindset to “officially” start the job search. Sure, you can sit down and think, apply for things and make a plan. But let me ask you a question: Shouldn’t you always be on the job search? In some fields, “starting” a job search is the traditional way [...]

If you missed the MSU vs. CMU football game over the weekend, it really was quite the match. Yes, it’s painful to relive but it’s relevant. I’ve been following MSU football since I arrived on campus three years ago and the team has greatly improved since Mark Dantonio was hired. In short, MSU should have [...]

Last week, before I packed up with my family and headed up to Traverse City for five days with my family, I met up with a fellow PRSSA National Committee member, Jenna Huskinson. It was great to catch up with her and we started chatting about our other plans for the year. One thing we [...]

Lately, it seems everyone is looking for black and white rules when it comes to students and recent graduates trying to use social media in the job search. As such, a ton of advice is being thrown around online, both good and bad. I’m not going to link to any specific post, but I think [...]

With the end of the school year comes the first for something new: the first day on the job. I wholeheartedly believe that first impressions are incredibly important, especially in the workplace. If you can manage to make a solid first impression to your supervisor and coworkers, you will be off to a great start [...]

During the past couple of weeks, I wrote a series of posts on how to prepare for PR in college. The advice was directed at a hypothetical freshmen about to enter PR studies in college, though the advice can be applied to different parts of a career in the field. Now, I want to write [...]