PR Start by Nick Lucido

How to start in the public relations industry.
January 25, 2010

Why I’ll Pay for the New York Times

Posted by : nicklucido
Filed under : Media

A company producing an incredibly important product charges its users for that product? What?! Blasphemy!
Sure, the Internet is full of information. Most of it is free. Some of it is worthwhile. A very small fraction of it is of professional quality and full of intellectual insights. So while it’s easy to condemn the New [...]


September 29, 2009

The Age Of Anti-Advertising

Posted by : nicklucido
Filed under : Media, Social Media

As if the ad industry hasn’t seen enough bad news lately, a new study found that two-thirds of Americans polled don’t agree with advertisers tracking their online habits. Here are some of the key takeaways from the research (as reported by the New York Times):

66 percent of Americans believe tailored ads are “not OK”
7 percent [...]


About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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