PR Start by Nick Lucido

This morning as I was going through my e-mail inbox at work, I happened to see this article on an intern who resigned from her company. Basically, Jenavi Kasper worked at an advertising agency in Phoenix for three weeks and quit because she had higher expectations for working there. I’m not kidding. I recommend checking [...]

I’m writing a four-part blog post on how to have a successful collegiate career for those interested in public relations. I’m basing this largely off my own experiences (a lot of what I’m including reflects what I wish I would have done during college, particularly in my early years) and those in my network. Please [...]

For someone just entering the social media sphere, like many of my friends and colleagues at MSU and PRSSA, there’s a couple of important things to remember. While there are many cool things about sharing content on Twitter and other social networks, it’s easy to make mistakes, too.
One of my favorite bloggers and colleagues is [...]

This post is coming to you from a guy with experience in sales, but what I learned in that position can be applied to every industry.
Goals are an important part of any job. Setting goals, working to achieve them and eventually accomplishment is a three-part cycle that will help guide you to success. Here are [...]

I had coffee with some of the leadership from our PRSSA Chapter at MSU, including our professional advisors. Russ White from MSU University Relations, Kelly Rossman-McKinney of the Rossman Group and Jennifer Holton of the Michigan Department of Agriculture all gave their input on how we can make our students more prepared. The three of [...]