PR Start by Nick Lucido

How to start in the public relations industry.
January 18, 2010

Measuring Relationship Value in the Groundswell

Posted by : nicklucido
Filed under : Media, Social Media

Like many people, I’ve been reading a few articles here and there surrounding NBC’s decision to replace Conan O’Brien (or Coco, for those who are particularly close to his show). While Conan may not have been bringing in the ratings NBC was looking for, it appears the influence value Conan brings to the table is [...]

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June 1, 2009

My New Chicago Card — And Your Web Site

Posted by : Nick Lucido

Since I moved to Chicago last week, I have been learning the ropes with a great system of public transportation. Unlike other cites I’ve been to, Chicago has a bus and train system that is widely used by all kinds of people. It’s great and once I figure everything out, I’m sure I will find [...]

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January 14, 2009

PR Book Club

Posted by : Nick Lucido

A couple of weeks ago, Rachel Esterline sent out an idea on Twitter she had about a PR book club. I’ll be quite honest – I need to read more books. I read books for class (most of the time), subscribe to way too much on Google Reader to feed my news junkiness and make [...]

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About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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