PR Start by Nick Lucido

Believe it or not, I am writing a post advocating not using social media. If you bear with me for the entire post, you’ll see that I’m a proponent for students using social media to advance their careers. But, like misguided companies who sign up for Facebook “just ’cause,” students shouldn’t sign up for various [...]

Let me introduce myself. I’m a twenty-something college student at Michigan State University. I don’t have cable in my room and I only subscribe to several print magazines, but I read my college paper every day because it’s free and accessible on campus (and I work there, too). I don’t visit newspaper’s Web sites often [...]

When you or your company move online, you’ll probably come across people who love your brand and people who really don’t. Within those groups, you’ll find people who identify themselves and people who don’t. I don’t like anonymous comments or faulty Twitter accounts, but I think we will continue to see that segment of online [...]

One thing I see more and more often is students who use different social networks for different reasons. For example, using Facebook for a crazy college lifestyle and keeping a professional blog. To me, it doesn’t make sense. Here’s why. You’re findable Even if you’ve changed your name on Facebook or use some kind of [...]

During the past couple of weeks, I wrote a series of posts on how to prepare for PR in college. The advice was directed at a hypothetical freshmen about to enter PR studies in college, though the advice can be applied to different parts of a career in the field. Now, I want to write [...]

For someone just entering the social media sphere, like many of my friends and colleagues at MSU and PRSSA, there’s a couple of important things to remember. While there are many cool things about sharing content on Twitter and other social networks, it’s easy to make mistakes, too. One of my favorite bloggers and colleagues [...]

There are many posts, columns and articles out there about how to create your own brand online. I’ve read a lot of advice on the subject and learned a lot. I’ve also learned that you really have to find out on your own. Before I share some different Web sites that I believe to have [...]