PR Start by Nick Lucido

Let me introduce myself. I’m a twenty-something college student at Michigan State University. I don’t have cable in my room and I only subscribe to several print magazines, but I read my college paper every day because it’s free and accessible on campus (and I work there, too). I don’t visit newspaper’s Web sites often [...]

As I continue to transition in my new position with Edelman, one thing I’m already finding is I don’t have as much time in the day to peruse news articles and share them via Twitter, Friendfeed, etc. Trust me, I know this is a good thing. Technically, this is my first 40-hour per week gig; [...]

My assignment this week for my NMDL class was to do some free PR for David Meerman Scott. If you haven’t read The New Rules of Marketing & PR yet, you really should. It’s a quick and informative read. Scott also came out with another book (I just ordered mine on Amazon). Titled World Wide [...]

One of the buzzwords for 2009 already is SEO, which stands for search engine optimization. In general, SEO is all about increasing a Web site’s page rank. In terms of Google, the higher the page rank, the higher the site will appear in a search. That’s the simple definition of something that really isn’t that [...]