PR Start by Nick Lucido

How to start in the public relations industry.
October 21, 2009

10 Ways a Sales Job Will Help You in PR

Posted by : nicklucido

I’ve been working for the past three years at The State News, Michigan State University’s newspaper. It’s  a particularly interesting time to be at a newspaper, especially with a public relations background, but I’ve found that the skill sets in a sales job translate well into a public relations job.
Here are 10 ways you can [...]


March 5, 2009

How to Write a Communication Plan

Posted by : Nick Lucido

During a recent MSU PRSSA meeting, Kelly Rossman-McKinney, CEO of Rossman PR, came in to talk about how to write a communication plan and important principles to execute the plan. Personally, it was extremely helpful and it served as a reminder that we are in a completely strategic field. Doing something just to do it [...]


November 5, 2008

A New Generation

Posted by : Nick Lucido

Update: As I’m writing this, CNN projects Obama as winner of the 2008 Presidential Election.
This evening, I was inspired to write a blog post from two speakers at our PRSSA Chapter meeting. Kelly Rossman-McKinney of the Rossman Group and Daniel Bergman of the College of Communication Arts & Sciences at MSU spoke to our [...]


About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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