PR Start by Nick Lucido

I’ve been following the millennial discussion for a while. There’s been a lot of good perspectives, especially from Bill Sledzik and Todd Defren. After reading Todd’s post on loyalty, I figured I could offer my perspective since I’ve experienced this throughout college. I started working at The State News about three weeks after I started [...]

Believe it or not, I am writing a post advocating not using social media. If you bear with me for the entire post, you’ll see that I’m a proponent for students using social media to advance their careers. But, like misguided companies who sign up for Facebook “just ’cause,” students shouldn’t sign up for various [...]

I’d be lying to you if I said I went to Chicago this weekend just for a conference. I’ve been itching to get back since I left last August, and since DePaul PRSSA was hosting Chicago PR: Get in the Loop, I figured it was the perfect time to come back. Overall, I’m extremely impressed [...]

Disclosure: I’m a big fan of Heather Huhman’s work to connect people to the entry level job arena. I received a free e-copy of this book and this is the review of that book. Let’s be honest: there are a million job search tools and guides out there for new grads and those looking to [...]

If you’ve ever had a negative internship experience, have you ever wondered why it was so negative? Was it entirely your employer’s fault you didn’t get the experience you were looking for? I wrote a post last year about an ad agency intern who quit her internship because she was having a bad experience. While [...]

As a college student, I’ll be the first one to admit that – occasionally – I take the education I’m earning for granted . Like my peers, I sometimes have the attitude that some classes I’ve taken probably won’t help me in the long run. Or at least that’s how we justify it. But how [...]

Last week, I was on a panel with some fellow students in the College of Communication Arts & Sciences at Michigan State University. The topic started off on paid vs. unpaid internships, but it spun off in several directions, one of those being the difference between big city and local internships. Personally, I’ve done both. [...]

Though it sounds brash, I think it’s the wrong mindset to “officially” start the job search. Sure, you can sit down and think, apply for things and make a plan. But let me ask you a question: Shouldn’t you always be on the job search? In some fields, “starting” a job search is the traditional way [...]

If you missed the MSU vs. CMU football game over the weekend, it really was quite the match. Yes, it’s painful to relive but it’s relevant. I’ve been following MSU football since I arrived on campus three years ago and the team has greatly improved since Mark Dantonio was hired. In short, MSU should have [...]

If I asked you who to define what a leader is, how would you do it? Would you say it’s the person in the corner office leading your company? Would you say it’s a member of a professional organization you’re involved with? Would you say it’s an intern in your company? When I think of [...]