http://www.pr-start.com How to start in the public relations industry. Tue, 02 Mar 2010 02:54:17 +0000 http://backend.userland.com/rss092 en These are my links for February 24th through February 28th: The New News Landscape: Rise of the Internet - Pew Research Center - Though this is nothing new, Pew provides great data about the way we get our news. I particularly enjoyed the mobile and social media sections. Either way, the ... http://www.pr-start.com/2010/03/01/bookmarks-for-february-24th-through-february-28th/ Believe it or not, I am writing a post advocating not using social media. If you bear with me for the entire post, you'll see that I'm a proponent for students using social media to advance their careers. But, like misguided companies who sign up for Facebook "just 'cause," students ... http://www.pr-start.com/2010/02/24/reasons-not-to-use-social-media/ Continuing with my recap of the Chicago PR: Get in the Loop posts (recap of the keynote here) , I attended a session hosted by Amber Naslund on "Measuring and Analyzing Social Media." I've been following Amber for a while on Twitter and read her blog religiously (check both out). Even ... http://www.pr-start.com/2010/02/20/measuring-and-analyzing-social-media/ I'd be lying to you if I said I went to Chicago this weekend just for a conference. I've been itching to get back since I left last August, and since DePaul PRSSA was hosting Chicago PR: Get in the Loop, I figured it was the perfect time to come ... http://www.pr-start.com/2010/02/14/get-in-the-loop-keynote-recap/ Sometimes, I forget I'm still a student. The next month is one of those times. I'll be attending and speaking at some upcoming PRSSA events in Chicago, Pittsburgh, East Lansing, Mich. and Austin. My posts might few and far between this month in trying to keep up with these events, ... http://www.pr-start.com/2010/02/11/upcoming-conferences-and-seminars/ These are my links for December 28th through February 7th: Toyota Recall: A PR Crisis? - It's good to see another side of this story. Truth be told. I'm sure the numbers will show this is a serious crisis for the company. However, what are they doing wrong? What are they ... http://www.pr-start.com/2010/02/09/bookmarks-for-december-28th-through-february-7th/ Disclosure: I'm a big fan of Heather Huhman's work to connect people to the entry level job arena. I received a free e-copy of this book and this is the review of that book. Let's be honest: there are a million job search tools and guides out there for new ... http://www.pr-start.com/2010/02/08/review-of-entryleveltweet/ A company producing an incredibly important product charges its users for that product? What?! Blasphemy! Sure, the Internet is full of information. Most of it is free. Some of it is worthwhile. A very small fraction of it is of professional quality and full of intellectual insights. So while it's ... http://www.pr-start.com/2010/01/25/why-ill-pay-for-the-new-york-times/ Like many people, I've been reading a few articles here and there surrounding NBC's decision to replace Conan O'Brien (or Coco, for those who are particularly close to his show). While Conan may not have been bringing in the ratings NBC was looking for, it appears the influence value Conan ... http://www.pr-start.com/2010/01/18/measuring-relationship-value-in-the-groundswell/ If you've ever had a negative internship experience, have you ever wondered why it was so negative? Was it entirely your employer's fault you didn't get the experience you were looking for? I wrote a post last year about an ad agency intern who quit her internship because she was having ... http://www.pr-start.com/2010/01/15/make-your-internship/