PR Start by Nick Lucido

Believe it or not, I am writing a post advocating not using social media. If you bear with me for the entire post, you’ll see that I’m a proponent for students using social media to advance their careers. But, like misguided companies who sign up for Facebook “just ’cause,” students shouldn’t sign up for various [...]

Continuing with my recap of the Chicago PR: Get in the Loop posts (recap of the keynote here) , I attended a session hosted by Amber Naslund on “Measuring and Analyzing Social Media.” I’ve been following Amber for a while on Twitter and read her blog religiously (check both out).
Even though our session was only [...]

Like many people, I’ve been reading a few articles here and there surrounding NBC’s decision to replace Conan O’Brien (or Coco, for those who are particularly close to his show). While Conan may not have been bringing in the ratings NBC was looking for, it appears the influence value Conan brings to the table is [...]

About one year ago, I wrote a post talking about what the public relations industry would look like in 2009. I also took a look at some other posts and I was surprised at how much I learned since I started blogging in September 2008. It’s interesting, to say the least.
Anyway, did what I “predict” come [...]

One of the perils of having a lot of PR student connections in my own network, especially lately, is being bombarded with Facebook fan page suggestions for a lot of junk I’m not really interested in. I don’t mean to sound rude, but I think this is one of the negative aspects of having an [...]

Lately, I’ve been looking for some alternative ways to lighten up my reading load without losing pace on keeping up on news and trends. It’s finals season at MSU and I’ve been reading (and rereading) a lot lately, and I’ve found a nice break in podcasts. For starters, most are free (every podcast on my [...]

In the past couple of days, two articles have stood out that relate to democracy and social media. Maybe it’s constitutional law this semester that has red flagged those articles for me, or maybe it’s my genuine interest in our government. I’ll let you decide.
During President Obama’s recent trip to China, he answered a question [...]

I like social media. I keep on top of digital trends and like to play with new tools. I’m even a big fan of things in “real time” and sometimes let it take up too much of my day.
That said, I fear the constant stream. I feel like the constant stream is hard to keep [...]

As if the ad industry hasn’t seen enough bad news lately, a new study found that two-thirds of Americans polled don’t agree with advertisers tracking their online habits. Here are some of the key takeaways from the research (as reported by the New York Times):

66 percent of Americans believe tailored ads are “not OK”
7 percent [...]

Lately, it seems everyone is looking for black and white rules when it comes to students and recent graduates trying to use social media in the job search. As such, a ton of advice is being thrown around online, both good and bad. I’m not going to link to any specific post, but I think [...]