PR Start by Nick Lucido

How to start in the public relations industry.
July 6, 2010

Ways to Learn Creativity

Posted by : nicklucido
Filed under : Public Relations

I’ve always operated under the belief that you’re either born creative or you’re not. For a while, I tried to be creative, which in my naive freshmen year meant you could photoshop your friend’s head onto some kind of animal. Lately, I’m trying to explore new ways to learn creativity and expand my skills. These skills are [...]

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May 25, 2010

Losing a Leader, Gaining Many More

Posted by : nicklucido
Filed under : Public Relations

Since the announcement that Betsy Plank–PRSSA’s godmother, adviser, champion and friend–passed away Sunday, there have been some beautiful memories posted about the kind of person Betsy was. I remember meeting Betsy at the PRSSA 2008 National Conference in Detroit. At that point, I really had no idea what a big deal she was. Now, I [...]

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February 20, 2010

Measuring and Analyzing Social Media

Posted by : nicklucido

Continuing with my recap of the Chicago PR: Get in the Loop posts (recap of the keynote here) , I attended a session hosted by Amber Naslund on “Measuring and Analyzing Social Media.” I’ve been following Amber for a while on Twitter and read her blog religiously (check both out). Even though our session was [...]

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February 14, 2010

Get in the Loop: Keynote Recap

Posted by : nicklucido

I’d be lying to you if I said I went to Chicago this weekend just for a conference. I’ve been itching to get back since I left last August, and since DePaul PRSSA was hosting Chicago PR: Get in the Loop, I figured it was the perfect time to come back. Overall, I’m extremely impressed [...]

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December 28, 2009

Reflecting on 2009

Posted by : nicklucido

About one year ago, I wrote a post talking about what the public relations industry would look like in 2009. I also took a look at some other posts and I was surprised at how much I learned since I started blogging in September 2008. It’s interesting, to say the least. Anyway, did what I “predict” [...]

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November 12, 2009

The Moral Conscience of an Organization

Posted by : nicklucido
Filed under : PRSSA, Public Relations

During the past week, I’ve been in San Diego for the PRSSA National Conference. It was an incredible week of catching up with my fellow students, learning and professional development. One of the great pieces out there that include a recap from both the PRSSA and PRSA Conference is from the San Diego News Network, [...]

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October 13, 2009

We Want Jobs, Not Trophies

Posted by : nicklucido

If you think the recession is over and jobs are everywhere, you need to think again. As if the class of 2009 didn’t have a hard enough time finding a job, predictions for 2010 are just as bleak. According to the National Association of Colleges and Employers (and via Culpwrit), U.S. employers plan to hire [...]

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September 7, 2009

A Note For Newspapers

Posted by : nicklucido
Filed under : Media, Public Relations

Let me introduce myself. I’m a twenty-something college student at Michigan State University. I don’t have cable in my room and I only subscribe to several print magazines, but I read my college paper every day because it’s free and accessible on campus (and I work there, too). I don’t visit newspaper’s Web sites often [...]

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September 2, 2009

Passion vs. Realism

Posted by : nicklucido

Last week, before I packed up with my family and headed up to Traverse City for five days with my family, I met up with a fellow PRSSA National Committee member, Jenna Huskinson. It was great to catch up with her and we started chatting about our other plans for the year. One thing we [...]

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September 1, 2009

Real Life in the “Real World” – Guest Post

Posted by : nicklucido

Below is a guest post from Sarah Siewert, an MSU alumna who is now one year out of college. She is a PR professional working for the Michigan Fitness Foundation, programming chair for the PRSA New Professionals section and board member for CMPRSA. Yes, she is pretty awesome. Make sure to check out her blog [...]

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About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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