PR Start by Nick Lucido

How to start in the public relations industry.
February 14, 2010

Get in the Loop: Keynote Recap

Posted by : nicklucido

I’d be lying to you if I said I went to Chicago this weekend just for a conference. I’ve been itching to get back since I left last August, and since DePaul PRSSA was hosting Chicago PR: Get in the Loop, I figured it was the perfect time to come back.

Overall, I’m extremely impressed with [...]


February 11, 2010

Upcoming Conferences and Seminars

Posted by : nicklucido

Sometimes, I forget I’m still a student. The next month is one of those times. I’ll be attending and speaking at some upcoming PRSSA events in Chicago, Pittsburgh, East Lansing, Mich. and Austin. My posts might few and far between this month in trying to keep up with these events, my school work and other [...]


February 8, 2010

Review of #ENTRYLEVELtweet

Posted by : nicklucido

Disclosure: I’m a big fan of Heather Huhman’s work to connect people to the entry level job arena. I received a free e-copy of this book and this is the review of that book.

Let’s be honest: there are a million job search tools and guides out there for new grads and those looking to [...]


December 21, 2009

Recommendation Etiquette for Young Professionals

Posted by : nicklucido

Lately, I’ve had a couple experiences that have expanded my perspective of a recommendation. Moreover, I’ve learned that a recommendation isn’t just a letter. You can forward a connection on LinkedIn, introduce two people at a networking event and even recommend followers on Twitter through #followfriday. There are a lot of ways to help build [...]


October 21, 2009

10 Ways a Sales Job Will Help You in PR

Posted by : nicklucido

I’ve been working for the past three years at The State News, Michigan State University’s newspaper. It’s  a particularly interesting time to be at a newspaper, especially with a public relations background, but I’ve found that the skill sets in a sales job translate well into a public relations job.
Here are 10 ways you can [...]


October 5, 2009

Starting The Job Search? Think Again

Posted by : nicklucido

Though it sounds brash, I think it’s the wrong mindset to “officially” start the job search. Sure, you can sit down and think, apply for things and make a plan. But let me ask you a question: Shouldn’t you always be on the job search?
In some fields, “starting” a job search is the traditional way to [...]


September 1, 2009

Real Life in the “Real World” – Guest Post

Posted by : nicklucido

Below is a guest post from Sarah Siewert, an MSU alumna who is now one year out of college. She is a PR professional working for the Michigan Fitness Foundation, programming chair for the PRSA New Professionals section and board member for CMPRSA. Yes, she is pretty awesome. Make sure to check out her blog [...]


July 2, 2009

Bad Idea, Ad Agency Intern

Posted by : nicklucido

This morning as I was going through my e-mail inbox at work, I happened to see this article on an intern who resigned from her company. Basically, Jenavi Kasper worked at an advertising agency in Phoenix for three weeks and quit because she had higher expectations for working there. I’m not kidding. I recommend checking [...]


June 8, 2009

Three Blogs You Should Be Reading

Posted by : nicklucido

On this blog, I talk about the public relations industry and how to get in. One thing to remember is that there is no mathematics formula to land a job or internship in the field; many times, it’s the combination of a lot of things. I’d like to bring you some content that might not [...]


May 27, 2009

On Leadership

Posted by : Nick Lucido

If I asked you who to define what a leader is, how would you do it? Would you say it’s the person in the corner office leading your company? Would you say it’s a member of a professional organization you’re involved with? Would you say it’s an intern in your company?
When I think of what [...]


About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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