PR Start by Nick Lucido

I had my last New Media Drivers License class a couple of weeks ago, and our final project was a presentation on what we learned. I wasn’t a stranger to new media in the beginning, but I still learned so much. I think the most important thing I learned was, while I have some pretty [...]

If you haven’t heard me brag about my New Media Drivers License class yet, here’s a post that will do a lot of bragging. It’s been a great nine weeks and I’ve learned so much about new media and how to use it. Each topic, whether it was Google AdWords or search engine optimization, took [...]

My assignment this week for my NMDL class was to do some free PR for David Meerman Scott. If you haven’t read The New Rules of Marketing & PR yet, you really should. It’s a quick and informative read.
Scott also came out with another book (I just ordered mine on Amazon). Titled World Wide Rave, [...]

Until yesterday, I thought it was because I wanted to learn more about digital media and how it’s changing the public relations industry. That pretty much changed at the PRSSA Regional Activity I attended. In downtown Chicago, I went to a couple of presentations from local professionals discussing professional development and how to get ahead [...]

One of the buzzwords for 2009 already is SEO, which stands for search engine optimization. In general, SEO is all about increasing a Web site’s page rank. In terms of Google, the higher the page rank, the higher the site will appear in a search. That’s the simple definition of something that really isn’t that [...]

There are many posts, columns and articles out there about how to create your own brand online. I’ve read a lot of advice on the subject and learned a lot. I’ve also learned that you really have to find out on your own.
Before I share some different Web sites that I believe to have great [...]

I saw something today I never thought I would ever see. Check this out:

Yes, I bought some words. AdWords, that is. This is how Google makes a lot of money. Because I work in sales at The State News, I recognize the huge value in this product. AdWords isn’t intrusive – it simply shows up [...]

As if I don’t read enough I did some searching around for some new reads. I think that subscribing to a bunch of PR (or whatever industry you’re looking at when you graduate or currently work in) is great, but finding content that is related to your industry is just as beneficial.
Here’s what I came [...]

Sometimes, I imagine my life without Google. And then I realize how dependent I am on Google – if it’s going down I’m going down with it. As students, Google really does make our lives easier. Literally everything is at our finger tips and we should know how to maximize usage on their products to [...]

A couple of weeks ago, Rachel Esterline sent out an idea on Twitter she had about a PR book club. I’ll be quite honest – I need to read more books. I read books for class (most of the time), subscribe to way too much on Google Reader to feed my news junkiness and make [...]