PR Start by Nick Lucido

Note: I apologize for the lack of posts, but some great things have been keeping my active lifestyle as active as ever. This evening, I attended a media relations panel held by MSU PRSSA. I figured I would be able to double-up and get some blogging done while learning more about media relations. This topic [...]

A company producing an incredibly important product charges its users for that product? What?! Blasphemy! Sure, the Internet is full of information. Most of it is free. Some of it is worthwhile. A very small fraction of it is of professional quality and full of intellectual insights. So while it’s easy to condemn the New [...]

Like many people, I’ve been reading a few articles here and there surrounding NBC’s decision to replace Conan O’Brien (or Coco, for those who are particularly close to his show). While Conan may not have been bringing in the ratings NBC was looking for, it appears the influence value Conan brings to the table is [...]

Lately, I’ve been looking for some alternative ways to lighten up my reading load without losing pace on keeping up on news and trends. It’s finals season at MSU and I’ve been reading (and rereading) a lot lately, and I’ve found a nice break in podcasts. For starters, most are free (every podcast on my [...]

As if the ad industry hasn’t seen enough bad news lately, a new study found that two-thirds of Americans polled don’t agree with advertisers tracking their online habits. Here are some of the key takeaways from the research (as reported by the New York Times): 66 percent of Americans believe tailored ads are “not OK” [...]

Let me introduce myself. I’m a twenty-something college student at Michigan State University. I don’t have cable in my room and I only subscribe to several print magazines, but I read my college paper every day because it’s free and accessible on campus (and I work there, too). I don’t visit newspaper’s Web sites often [...]

When you or your company move online, you’ll probably come across people who love your brand and people who really don’t. Within those groups, you’ll find people who identify themselves and people who don’t. I don’t like anonymous comments or faulty Twitter accounts, but I think we will continue to see that segment of online [...]