PR Start by Nick Lucido

How to start in the public relations industry.
May 3, 2010

Loyalty is a Good Thing (I Promise)

Posted by : nicklucido
Filed under : College, Internships

I’ve been following the millennial discussion for a while. There’s been a lot of good perspectives, especially from Bill Sledzik and Todd Defren. After reading Todd’s post on loyalty, I figured I could offer my perspective since I’ve experienced this throughout college. I started working at The State News about three weeks after I started [...]

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April 5, 2010

If You Bill, is it Legal?

Posted by : nicklucido
Filed under : College, Internships

There has been a slew of articles and posts lately about unpaid internships, and it appears this topic is only snowballing. On Friday, there was a thoughtful article in the New York Times questioning whether the growth of unpaid internships in the past few years has been legal. It’s a discussion that has been occurring [...]

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February 8, 2010

Review of #ENTRYLEVELtweet

Posted by : nicklucido

Disclosure: I’m a big fan of Heather Huhman’s work to connect people to the entry level job arena. I received a free e-copy of this book and this is the review of that book. Let’s be honest: there are a million job search tools and guides out there for new grads and those looking to [...]

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January 15, 2010

Make Your Internship

Posted by : nicklucido
Filed under : Internships

If you’ve ever had a negative internship experience, have you ever wondered why it was so negative? Was it entirely your employer’s fault you didn’t get the experience you were looking for? I wrote a post last year about an ad agency intern who quit her internship because she was having a bad experience. While [...]

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December 9, 2009

Interns Using and Abusing Connections

Posted by : nicklucido
Filed under : Internships, Social Media

One of the perils of having a lot of PR student connections in my own network, especially lately, is being bombarded with Facebook fan page suggestions for a lot of junk I’m not really interested in. I don’t mean to sound rude, but I think this is one of the negative aspects of having an [...]

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November 29, 2009

Tips on Applying for the Edelman/PRSSA Award

Posted by : nicklucido
Filed under : College, Internships, PRSSA

Though I don’t consider myself a lucky person, I really landed the jackpot nearly one year ago when I applied for and received the Daniel J. Edelman/PRSSA award. The award contains a monetary scholarship as well as a three-month internship in one of Edelman‘s U.S. offices. For a broke college kid, that’s pretty much the [...]

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November 16, 2009

Big City vs. Local Internships

Posted by : nicklucido
Filed under : College, Internships

Last week, I was on a panel with some fellow students in the College of Communication Arts & Sciences at Michigan State University. The topic started off on paid vs. unpaid internships, but it spun off in several directions, one of those being the difference between big city and local internships. Personally, I’ve done both. [...]

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October 21, 2009

10 Ways a Sales Job Will Help You in PR

Posted by : nicklucido

I’ve been working for the past three years at The State News, Michigan State University‘s newspaper. It’s  a particularly interesting time to be at a newspaper, especially with a public relations background, but I’ve found that the skill sets in a sales job translate well into a public relations job. Here are 10 ways you [...]

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October 13, 2009

We Want Jobs, Not Trophies

Posted by : nicklucido

If you think the recession is over and jobs are everywhere, you need to think again. As if the class of 2009 didn’t have a hard enough time finding a job, predictions for 2010 are just as bleak. According to the National Association of Colleges and Employers (and via Culpwrit), U.S. employers plan to hire [...]

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October 5, 2009

Starting The Job Search? Think Again

Posted by : nicklucido

Though it sounds brash, I think it’s the wrong mindset to “officially” start the job search. Sure, you can sit down and think, apply for things and make a plan. But let me ask you a question: Shouldn’t you always be on the job search? In some fields, “starting” a job search is the traditional way [...]

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About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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