PR Start by Nick Lucido

How to start in the public relations industry.
May 3, 2010

Loyalty is a Good Thing (I Promise)

Posted by : nicklucido
Filed under : College, Internships

I’ve been following the millennial discussion for a while. There’s been a lot of good perspectives, especially from Bill Sledzik and Todd Defren. After reading Todd’s post on loyalty, I figured I could offer my perspective since I’ve experienced this throughout college. I started working at The State News about three weeks after I started [...]

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April 5, 2010

If You Bill, is it Legal?

Posted by : nicklucido
Filed under : College, Internships

There has been a slew of articles and posts lately about unpaid internships, and it appears this topic is only snowballing. On Friday, there was a thoughtful article in the New York Times questioning whether the growth of unpaid internships in the past few years has been legal. It’s a discussion that has been occurring [...]

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January 4, 2010

Ways to Make the Most of your Classes

Posted by : Nick Lucido
Filed under : College

As a college student, I’ll be the first one to admit that – occasionally – I take the education I’m earning for granted . Like my peers, I sometimes have the attitude that some classes I’ve taken probably won’t help me in the long run. Or at least that’s how we justify it. But how [...]

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November 29, 2009

Tips on Applying for the Edelman/PRSSA Award

Posted by : nicklucido
Filed under : College, Internships, PRSSA

Though I don’t consider myself a lucky person, I really landed the jackpot nearly one year ago when I applied for and received the Daniel J. Edelman/PRSSA award. The award contains a monetary scholarship as well as a three-month internship in one of Edelman‘s U.S. offices. For a broke college kid, that’s pretty much the [...]

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November 16, 2009

Big City vs. Local Internships

Posted by : nicklucido
Filed under : College, Internships

Last week, I was on a panel with some fellow students in the College of Communication Arts & Sciences at Michigan State University. The topic started off on paid vs. unpaid internships, but it spun off in several directions, one of those being the difference between big city and local internships. Personally, I’ve done both. [...]

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October 5, 2009

Starting The Job Search? Think Again

Posted by : nicklucido

Though it sounds brash, I think it’s the wrong mindset to “officially” start the job search. Sure, you can sit down and think, apply for things and make a plan. But let me ask you a question: Shouldn’t you always be on the job search? In some fields, “starting” a job search is the traditional way [...]

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September 14, 2009

You’re Not The Underdog

Posted by : nicklucido
Filed under : College, Internships

If you missed the MSU vs. CMU football game over the weekend, it really was quite the match. Yes, it’s painful to relive but it’s relevant. I’ve been following MSU football since I arrived on campus three years ago and the team has greatly improved since Mark Dantonio was hired. In short, MSU should have [...]

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April 2, 2009

Your Career = The Stock Market

Posted by : Nick Lucido

I’ll be the first one to admit I don’t know a lot about investing. I know it’s a good idea to invest when the market is down, and hopefully, I’ll make some money when the market turns around. That’s about it. I’ve been doing some more research lately and hope to start investing one of [...]

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January 22, 2009

Google for Students

Posted by : Nick Lucido

Sometimes, I imagine my life without Google. And then I realize how dependent I am on Google – if it’s going down I’m going down with it. As students, Google really does make our lives easier. Literally everything is at our finger tips and we should know how to maximize usage on their products to [...]

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January 5, 2009

Breaking Down the Walls

Posted by : Nick Lucido

For me, 2009 is going to be a year of breaking down the walls. I’m talking about changing the traditional college paradigm that has resulted from the increasingly competitive job market.  More then ever, students are pushing themselves through difficult curriculums, taking on leadership positions in student organizations and getting a job or two. The [...]

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About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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