PR Start by Nick Lucido

How to start in the public relations industry.
May 3, 2010

Loyalty is a Good Thing (I Promise)

Posted by : nicklucido
Filed under : College, Internships

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I’ve been following the millennial discussion for a while. There’s been a lot of good perspectives, especially from Bill Sledzik and Todd Defren. After reading Todd’s post on loyalty, I figured I could offer my perspective since I’ve experienced this throughout college.

I started working at The State News about three weeks after I started college. Since then, I’ve moved up a lot, gained a ton of experience and have a lot to show for it. However, it hasn’t always been easy and I’ve had to make some pretty big decisions. After my second year of working in the advertising department, I applied to be the manager. I didn’t get the job. After my third year, I again applied for the manager position. And again I struck out. Zero for two. Ouch.

Most people (read: millennials) would quit. Honestly, I thought about it. I applied for (and was offered) other jobs. But after a lot of thought and consideration, it came down to loyalty. Call me crazy, but even though I didn’t get the management time (twice), I still stuck around. And it paid off in a lot of big ways.

Here’s why I think loyalty rules:

  • No one likes a quitter. Let’s be honest, when someone quits your team, you probably won’t look at that person in the same way, especially if that person quit for the sake of quitting. If you quit, it should be for the right reasons. In my case, while I could say I was looking for new experiences, I would have quit for the sake of quitting. Dedication goes a long way and colleagues will recognize this.
  • After building trust, you can build your own job. After each denial, I evaluated what my current responsibilities were and looked for ways to expand upon them. I found new projects to take on, and current, I manage a new and growing part of our business. By building my own job, I can walk into the same place I’ve been for nearly four years and can honestly say my job is different every day.
  • The line between dedication and idling. Combining the two previous bullets, there is a fine line between staying loyal and not advancing your career. If you are stuck doing the same job and there is no chance for taking on new projects, it’s time to move on. However, make sure you’ve become an expert at your current job.
  • You’ll learn negotiating skills. When I began taking on new roles and responsibilities, part of that was negotiating more money. Honestly, salary negotiation isn’t fun, but the process taught me a lot. I know I’ll be prepared for this in the future.
  • Mentoring makes it all worth it. The best part of my job is the people I work with. A close second is helping my colleagues learn and grow, and when you’ve been working at one place for a while, people look up to you for advice.

What do you think about loyalty? Will you be sticking around in a job for more than a year?

Photo by toob on Flickr.

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View Comments so far ...

Nick-

I definitely appreciate this post – it's insightful. I agree very much with you that loyalty may not soemtimes be the easiest road, it is very beneficial. I have a very similar story as you do in that I have stayed in my position as an AmeriCorps member rather than take other jobs that were offered to me solely because I knew that spending 2 years as an AmeriCorps member with the same organization would exponentially increase my marketability and roledex. Halfway through my second year, my loyatly has definitely payed me back with increased responsibility, fantastic opportunities, and a lot of potential for future employment. Aside from that, my time spent here has helped me learn what kind of job I am actually interested in, which has been incredibly helpful for me.

Comment on May 3, 2010 09:43 am

Good points, Nick. Guess this is why, 12 years later, I'm still at BurrellesLuce! :-)

Comment on May 4, 2010 09:23 am

I started working with my current employer as an intern and gradually worked my way up to my current position. This month is my 9 year anniversary and I am glad that I have stayed this long. I enjoy what I do and my 9 years have taught me the inner workings of my employer and given me many opportunities I don't think I would have elsewhere. Has it been an easy 9 years, no. But it has been worth it. I wish more millenials would read this and take it to heart.

Comment on May 4, 2010 12:06 pm
4. Jack

You learn a lot and all this experience give you credit in terms of money as well as your work

Comment on May 15, 2010 05:27 am

Loyalty is really important, but sometimes the knockback of not getting the job you want can hurt a lot.

Comment on May 27, 2010 02:50 am

Loyalty is really important, but sometimes the knockback of not getting the job you want can hurt a lot.

Comment on May 27, 2010 08:50 am
7. perspective2

Employee loyalty as we have come to know it is on it's last legs. Employee loyalty effect? Not! Public and private managements are into a phase of creative disassembly where reinvention and adjustments are constant. Hundreds of thousands of jobs are being shed by Chevron, Sam’s Club, Wells Fargo Bank, Chrysler, HP, Starbucks etc. and the state, counties and cities. Even solid world class institutions like the University of California Berkeley under the leadership of Chancellor Birgeneau & Provost Breslauer are firing staff, faculty and part-time lecturers.
Yet many employees, professionals and faculty cling to old assumptions about one of the most critical relationship of all: the implied, unwritten contract between employer and employee.
Until recently, loyalty was the cornerstone of that relationship. Employers promised job security and a steady progress up the hierarchy in return for employees fitting in, performing in prescribed ways and sticking around. Longevity was a sign of employeer-employee relations; turnover was a sign of dysfunction. None of these assumptions apply today. Organizations can no longer guarantee employment and lifetime careers, even if they want to.
Organizations that paralyzed themselves with an attachment to “success brings success’ rather than “success brings failure’ are now forced to break the implied contract with employees – a contract nurtured by management that the future can be controlled.
Jettisoned employees are finding that the hard won knowledge, skills and capabilities earned while being loyal are no longer valuable in the employment market place.
What kind of a contract can employers and employees make with each other? The central idea is both simple and powerful: the job or position is a shared situation. Employers and employees face market and financial conditions together, and the longevity of the partnership depends on how well the for-profit or not-for-profit continues to meet the needs of customers and constituencies. Neither employer nor employee has a future obligation to the other. Organizations train people. Employees develop the kind of security they really need – skills, knowledge and capabilities that enhance future employability.
The partnership can be dissolved without either party considering the other a traitor. Classical Employee loyalty to management is dead . What is your Rx for employee loyalty reform?

Comment on August 17, 2010 10:49 pm
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About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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