PR Start by Nick Lucido

These are my links for December 28th through February 7th:

• Toyota Recall: A PR Crisis? – It’s good to see another side of this story. Truth be told. I’m sure the numbers will show this is a serious crisis for the company. However, what are they doing wrong? What are they doing right? I’m planning to write more on this as my media relations course discusses this.
• Practical Social Media Measurement: Awareness, Attention, Reach – You’re not supposed to be able to have access to this kind of information for free. Amber’s recent posts on practical social media measurement provide a wealth of information ofor how any kind of company can measure social media efforts. Nice work, Amber.
• On Company Loyalty | The Creative Career – If you’re looking to work on the agency side of public relations, I highly recommend checking out this piece. I particularly like Allie’s comment about agency hopping for short term gain, but ultimately, it’s a long term loss. There are plenty of great thoughts here.
• How to Face Your Critics – Another brilliant piece from Harvard Business. While it’s Obama, I think anyone in any kind of leadership role needs to read this article.
• Criticizing Companies in Blog Posts Always Backfires – There are two sides to the argument here, but I’m leaning towards what Ari has to say. While disagreeing against what corporations are doing might seem fun and easy, and with a large following you can get away with it, but saying Audi supports the Nazis is a big stretch. It’s an interesting discussion, nonetheless.
• Unengaged: How Gen Y is Failing the University System – This post just plain rocks. I know there’s a lot of criticism out there from folks to preach the Internet and how it’s revolutionizing everything, including the university system. I agree with Ellen on all points and I think students can do a much better job making the most of their college experience.
• Top 100 PR Blogs: January 2010 – Cool list of the top PR blogs out there. It’s not just cool because I’m on there, but it’s a great way to add some new, fresh faces to my reader. I recommend you do the same.
• Edelman Trust Barometer 2010 – A New Mandate for Business – Richard Edelman sums up the 2010 Trust Barometer’s findings. Last year was a pretty interesting time for the barometer as trust was way down in the ditches. It appears trust is somewhat correlated to the economy’s stability, but that is meant for another study. As a disclosure, I work for Edelman.
• Blogger Outreach: From the Blogger’s Eyes – If you’re a beginner with blogger relations, this is a good article to help you get started and see the importance of crafting solid pitches.