PR Start by Nick Lucido

How to start in the public relations industry.
February 24, 2010

Reasons Not to Use Social Media

Posted by : nicklucido
Filed under : Social Media

Believe it or not, I am writing a post advocating not using social media. If you bear with me for the entire post, you’ll see that I’m a proponent for students using social media to advance their careers. But, like misguided companies who sign up for Facebook “just ’cause,” students shouldn’t sign up for various [...]


February 20, 2010

Measuring and Analyzing Social Media

Posted by : nicklucido

Continuing with my recap of the Chicago PR: Get in the Loop posts (recap of the keynote here) , I attended a session hosted by Amber Naslund on “Measuring and Analyzing Social Media.” I’ve been following Amber for a while on Twitter and read her blog religiously (check both out).
Even though our session was only [...]


February 14, 2010

Get in the Loop: Keynote Recap

Posted by : nicklucido

I’d be lying to you if I said I went to Chicago this weekend just for a conference. I’ve been itching to get back since I left last August, and since DePaul PRSSA was hosting Chicago PR: Get in the Loop, I figured it was the perfect time to come back.

Overall, I’m extremely impressed with [...]


February 11, 2010

Upcoming Conferences and Seminars

Posted by : nicklucido

Sometimes, I forget I’m still a student. The next month is one of those times. I’ll be attending and speaking at some upcoming PRSSA events in Chicago, Pittsburgh, East Lansing, Mich. and Austin. My posts might few and far between this month in trying to keep up with these events, my school work and other [...]


February 9, 2010

Bookmarks for December 28th through February 7th

Posted by : Nick Lucido
Filed under : Bookmarks

These are my links for December 28th through February 7th:

Toyota Recall: A PR Crisis? – It’s good to see another side of this story. Truth be told. I’m sure the numbers will show this is a serious crisis for the company. However, what are they doing wrong? What are they doing right? I’m planning to [...]

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February 8, 2010

Review of #ENTRYLEVELtweet

Posted by : nicklucido

Disclosure: I’m a big fan of Heather Huhman’s work to connect people to the entry level job arena. I received a free e-copy of this book and this is the review of that book.

Let’s be honest: there are a million job search tools and guides out there for new grads and those looking to [...]


About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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