PR Start by Nick Lucido

How to start in the public relations industry.
January 15, 2010

Make Your Internship

Posted by : nicklucido
Filed under : Internships

If you’ve ever had a negative internship experience, have you ever wondered why it was so negative? Was it entirely your employer’s fault you didn’t get the experience you were looking for?

I wrote a post last year about an ad agency intern who quit her internship because she was having a bad experience. While a lot of us have a lot of advice on this, I want to expound on one particular idea. I believe that you and mostly you can make or break your internship. The salary, hours, atmosphere and coworkers all contribute to your internship experience, but it is you who decides if you have a good or bad experience.

While some things are beyond your capability of changing, there are things you can control at work. It usually starts not just with your skills, but your mindset. Here are three attributes of people who make their internship:

  1. They are proactive. An intern who is constantly seeking new projects, feedback and opportunities to jump in on projects is proactive in all sense of the word. Think of what your level of work is currently, take out some of your daily free time and add in more projects with different colleagues.
  2. They are punctual. Show up early, leave late, make deadlines and follow through with what you say you will do. Easy enough, right? It’s easy to take on too much, and to gain the respect of your coworkers, know your limit and propose a way to get everything done.
  3. They are positive. No one likes a Debbie Downer. Leave your personal life at home and come to work with a positive and eager attitude. Sure, you can overdo it, so make sure you’re listening and be a sponge to your environment. If your coworkers like you and you fit in, you are much more likely to get a lot out of that experience.

If you try to work on the above areas and still feel you are coming up short, think of that particular experience as an important career challenge. In that position, you haven’t been able to grow and learn enough to continue with that company or industry, so look for the next challenge. Each experience will help prime you for what’s next, so be sure to treat every opportunity as a learning experience.

What do you think? How else can you make the most out of a negative experience?

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  • nbashaw
    I had an internship in Washington DC last summer working for a member of congress, and it wasn't exactly what I expected. Looking back, my dreams of political strategy and speechwriting were a little naive, but I was hoping for more than sorting mail and answering phones.

    Even though my actual responsibilities weren't glamorous, I learned a ton and met a lot of great people. My biggest take-away was that I am not a fan of large organizations. I love small, dynamic, fast-paced environments. I could have spent my time in DC complaining, but I chose to make the most out of it and learn everything I could about Washington. My supervisors noticed this attitude and ended up giving me some pretty cool extra assignments.

    You are 100% correct that we determine the success of our internships. No one is going to just hand you a great job on a silver platter. You have to show enthusiasm and positive energy.

    I liked this post a lot - it's always great to find fellow MSU bloggers. Count on me as a subscriber! I look forward to more good stuff here!
  • Good points, Nick. In so many situations, attitude is everything. You don't like one of your coworkers? So what? Think of the rest of the awesome people you get to work with. You can't stand that one monotonous task you're constantly assigned? Ask your boss for an additional task (your tip #1), something you're really interested in working on, to balance out the good and the bad.

    You don't have to focus on the negative. No job is perfect, so the better you become at adjusting your attitude and doing what you can to make the situation the best it can be, the better prepared you'll be for the working world that awaits you. Not only will you be building your experience in your industry, you'll be building your character -- both of which will make you a better employee in the future.
  • nicklucido
    Thanks for dropping by, Abby. I really like what you have to say. I would add that people have to be realistic, too. Do you think you'll be sitting in the boardroom making strategic decisions during your internship? It's not likely. But you're right, attitude really is everything.
  • Nick,

    These are valid points. There's something to be learned from every internship. A negative internship-experience can teach students which sides of an industry may not be for them. I won't say I've had a "negative internship-experience" but I've learned through internships, what I like and dislike about my profession.
  • nicklucido
    I'm right with you with my internships. I've been fortunate enough to never had a negative experience, per se. Of course, I've found things I like to do a lot more than others, and that's what an internship is all about.
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About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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