PR Start by Nick Lucido

How to start in the public relations industry.
January 25, 2010

Why I’ll Pay for the New York Times

Posted by : nicklucido
Filed under : Media

A company producing an incredibly important product charges its users for that product? What?! Blasphemy!
Sure, the Internet is full of information. Most of it is free. Some of it is worthwhile. A very small fraction of it is of professional quality and full of intellectual insights. So while it’s easy to condemn the New [...]


January 18, 2010

Measuring Relationship Value in the Groundswell

Posted by : nicklucido
Filed under : Media, Social Media

Like many people, I’ve been reading a few articles here and there surrounding NBC’s decision to replace Conan O’Brien (or Coco, for those who are particularly close to his show). While Conan may not have been bringing in the ratings NBC was looking for, it appears the influence value Conan brings to the table is [...]


January 15, 2010

Make Your Internship

Posted by : nicklucido
Filed under : Internships

If you’ve ever had a negative internship experience, have you ever wondered why it was so negative? Was it entirely your employer’s fault you didn’t get the experience you were looking for?
I wrote a post last year about an ad agency intern who quit her internship because she was having a bad experience. While a [...]


January 4, 2010

Ways to Make the Most of your Classes

Posted by : Nick Lucido
Filed under : College

As a college student, I’ll be the first one to admit that – occasionally – I take the education I’m earning for granted . Like my peers, I sometimes have the attitude that some classes I’ve taken probably won’t help me in the long run. Or at least that’s how we justify it. But how [...]


About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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