PR Start by Nick Lucido

These are my links for September 15th through September 21st:

• A Step Ahead » Blog Archive » Should interns be required to fetch coffee? – This is Rachel’s response to the story about the intern who didn’t want to get coffee. Though she doesn’t have a black and white opinion, she does raise some interesting points.
• The new Gen Y employee refused to get coffee! – Business news, business advice and information for Australian SMEs | SmartCompany – Interesting story about an intern who didn’t want to get coffee. Though this probably happens a lot, the debate going on in the comments is just as interesting.
• Press Accuracy Rating Hits Two Decade Low – There are some interesting stats in this report on how the news media is being perceived. In addition to the low accuracy perception, the report also includes stats on political demographics and identifies trends. This is a great read for all those who work with the media.
• Why Advertising Is Failing On The Internet – Is advertising failing on the internet? I think so. This is an interesting perspective and I wonder how much it is true.