PR Start by Nick Lucido

If you missed the MSU vs. CMU football game over the weekend, it really was quite the match. Yes, it’s painful to relive but it’s relevant.

I’ve been following MSU football since I arrived on campus three years ago and the team has greatly improved since Mark Dantonio was hired. In short, MSU should have won. They were off to a great start. The Spartans were even ranked within the top 30 teams in the country before this weekend’s game.

Then, MSU lost to the underdogs.

Why? MSU was in the wrong mindset and CMU was in the right one. CMU knew their capabilities and went for the win — it ultimately paid off.

How is this relevant?

I’ve seen PR students selling themselves short while interviewing for scholarships, internships, leadership positions and campus jobs. What is really holding these students back from reaching their full potential? I was there at one point, but you have to get over the fear of trying. I recommend taking a look at what the requirements are and matching your past experiences. Though the biggester hurdle may be yourself, here’s how you can (and should) apply for anything:

• Internship experience. If you’re lacking internship experience, it might seem difficult to break into the internship game when so many positions require past experiences. Focus on what you’ve done in college and how it has been just as beneficial as an internship, and be prepared to describe specific examples.
• Leadership experience. Whether you’re a freshmen or a senior, there’s no reason why you can be a leader. Step up to the plate in an organization you’re involved with by  being proactive. Eventually, you can take on more responsibility, take on a leadership role, and have something great to talk about in an interview. Also remember that you don’t need a title to be a leader; if you came into another job with a positive attitude and helped to motivate your co-workers, that’s leadership. Think non-traditional leadership for this one.
• Conversation ability. If you’re afraid of going off-topic during an interview, don’t be. Beforehand, make sure you know what’s going on with the company you’re interviewing for. Know the industry by reading trade publications and be prepared to talk about specific pieces of news.
• Academics. If you’re applying for a job not related to your degree, it’s especially important to talk about how your classes tie in to what you’re applying for. If you can apply what your biology class taught you to an agency position, it demonstrates thoughtfulness and intelligence.

So, the next time you’re feeling like the underdog, get out of that mindset. As CMU showed everyone, it doesn’t really matter what other people think. The polls, ranking and media don’t matter when it comes to the actual game. The same is true for all of us. Sure, we have to throw out GPA, past work experience and portfolio samples in an interview, but passion and determination go a long way in an interview.

OK, now I’m really done talking about this game. Onward to Notre Dame this weekend!