PR Start by Nick Lucido

How to start in the public relations industry.
September 2, 2009

Passion vs. Realism

Posted by : nicklucido

Last week, before I packed up with my family and headed up to Traverse City for five days with my family, I met up with a fellow PRSSA National Committee member, Jenna Huskinson. It was great to catch up with her and we started chatting about our other plans for the year. One thing we discussed was how little time we have to do all the things we want. Both of us have had internships, jobs, volunteer projects and extra-curricular activities that have kept our college schedules full.

We also lamented about the college paradox: maintaining balance between finding relevant experience in your field and making enough money to pay rent for the month. It’s not always easy to find both in the same place. I see a lot of internship posting that are unfortunately unpaid and that pretty much disqualifies me from applying. Am I that stuck up that I feel like I deserve money? No. Do I have a lot of bills to pay? Yes. So, like many other students, I’ve had to make it work and do both at the same time.

In my own college experience, I’ll be the first one to admit I’ve said “yes” a lot more times than I’ve said “no.” I’ve signed on to projects that I know will be time consuming yet I find that I want to help out and offer whatever I can to make the project a success. With a lot of college students I know are in these same shoes, it’s worth asking for advice:

How do you balance your passions with such realities as rent, utilities and tuition? Is there a way to combine both? How do you know when you are not passionate about your job anymore?

I’m asking because I’m looking for advice. I’m just about to start my last (well, kind of last year — I have three semesters left) year of college and I want to make sure I’m doing things that I want to do and things that will help pay the bills. But more importantly, I know these decisions won’t stop once I graduate.

So, what’s your take? How do you balance what you believe in with what pays the bills?

By the way, I learned on my vacation that I’d really like to work the wine vineyards here:

Winery

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I’ve spent the past few months since graduating from MSU thinking about my college experience and things I enjoyed and wish I would have done differently. I know it’s stressful to keep up with school bills, jobs, resume development and still find time to relax and have a little fun. The best advice I can offer is to say yes to the things you want to wake up tomorrow and work on and no to the ones you don’t. Plain and simple. If it’s more stress than reward, cut your ties.

You have a strong resume already. Focus on getting additional experience from the projects you’re passionate about. Use these opportunities to network. This is SO IMPORTANT once you graduate and are instantly thrown into a world where everyone isn’t within 4 years of your age. Work as much as you can without going crazy and without sacrificing the things you love. If you feel burned out on work or a commitment, make a change.

You have a bright future, you know that. Do what you need to do to get your bills paid and a GPA you’re proud of, and whatever else fits in that you can get excited about, do it. To employers, your experiences in student organizations, volunteering, internships and leadership matter a lot more than anything else, so keep post-graduation in mind when choosing what to take on and what to pass on.

And even you, the quintessential “yes man” are allowed to say “no” sometimes!

Comment on September 3, 2009 07:04 am

It’s tempting to believe that it’s a simple battle between passion and reality. That passion usually wins and that reality is when you pick up the tab. In fact, in my experience (20 years working in law and finance), passion and reality are, or should be, twin aspirations. But that’s for later. For now, your aim should be to master your chosen skill or discipline to such a level and with such complete command that it’s impossible for anyone else to do it better. If it’s a skill you really enjoy, so much the better but it’s not essential at this primary stage. Plainly you need to get paid but it need not be a king’s ransom. Just enough to pay the bills.

You have to get stuck in, put in the hours (see “Outliers” by Malcolm Gladwell for details) and work so hard that you sleep the sleep of the dead at the end of every day. Eventually, at some point, you will be there. Ready to make your choices. It may be three years from now, maybe five, maybe ten, but one sweet day you will get to the place where you are the master of your trade, where no-one does it better and you are no stranger to dedication, hard work and the achievement that goes with it.

When that happens, on that day, you can choose how to blend true passion with reality. At that point, you get to decide how you are going to earn your wages in a way that delivers all those things that you crave today – passion, fulfilment, vision, even fun. That’s the path, and you can walk it knowing all your heroes did the same.

Comment on September 4, 2009 11:01 am

Becky, thanks for the comment. It’s great advice for all those in my shoes. Onward to take your advice!

Comment on September 4, 2009 12:35 pm

Thanks for stopping by, Dawid. I guess it’s easy to forget sometimes that I’m young enough and do need to put in my hours before I find something I really believe in. I guess it’s a tendency to always look forward and not focus on “right here, right now.” Thanks for the advice!

Comment on September 4, 2009 12:36 pm
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About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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