PR Start by Nick Lucido

How to start in the public relations industry.
August 26, 2009

Interview With Ron Culp

Posted by : nicklucido
Filed under : Public Relations

While I was finishing up my internship with Edelman Digital in Chicago, I hopped up three floors to Ketchum’s Chicago office to interview Ron Culp. Ron is a model citizen in the public relations industry and a mentor to many. He currently leads Ketchum’s North American corporate practice and is a partner with the firm. [...]


August 25, 2009

Bookmarks for August 24th

Posted by : Nick Lucido
Filed under : Bookmarks

These are my links for August 24th. Most of these posts are about the “Cheating the App Store” article from Techcrunch. I’ve already made it clear that I think this kind of public relations is really, really dumb. I posted my thoughts on the PRSSA blog here, in case you’d like to check out why.

Industry [...]

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August 20, 2009

Guest Post

Posted by : nicklucido
Filed under : Public Relations

I wanted to write a summary of what I learned at Edelman this summer, and I finally was able to do it. It wasn’t on this blog, however. I wrote it up and submitted it to Rob Culp of Ketchum, who writes the incredibly helpful Culpwit blog aimed at helping public relations students in their [...]

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August 16, 2009

Bookmarks for July 16th through August 16th

Posted by : Nick Lucido
Filed under : Bookmarks

These are my links for July 16th through August 16th:

Interns Find a Will, a Way, a Floor – NYTimes.com – I read this and thought of how lucky I am. I don’t know if I would ever do what these guys did to start my career.
Sorry, Rupert, pay walls won’t work. But thanks for playing. [...]

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August 10, 2009

Paying For Internships?

Posted by : nicklucido
Filed under : Public Relations

I took off this weekend for a great time at a friend’s cottage in Michigan. When I got back today, I saw an article about students using services to obtain internships from the New York Times. Basically, the article discusses companies like University of Dreams that connects students with internship opportunities. Seems like a cool [...]

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August 4, 2009

Stop With The Rules

Posted by : nicklucido
Filed under : Internships, Social Media

Lately, it seems everyone is looking for black and white rules when it comes to students and recent graduates trying to use social media in the job search. As such, a ton of advice is being thrown around online, both good and bad. I’m not going to link to any specific post, but I think [...]


About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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