PR Start by Nick Lucido

How to start in the public relations industry.
July 23, 2009

Online Anonymity – Who’s Driving The Boat?

Posted by : nicklucido
Filed under : Media, Social Media

When you or your company move online, you’ll probably come across people who love your brand and people who really don’t. Within those groups, you’ll find people who identify themselves and people who don’t. I don’t like anonymous comments or faulty Twitter accounts, but I think we will continue to see that segment of online [...]

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July 15, 2009

Bookmarks for July 12th through July 15th

Posted by : Nick Lucido
Filed under : Bookmarks

These are my links for July 12th through July 15th: Work/life balance doesn’t mean either/or « Here Comes Later – To me, this begs the bigger question: Should agencies still bill by the hour? I like the idea of billing by performance. Of course, I’m no financial expert and I don’t own my own company, [...]

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July 12, 2009

My Shifting Social Media Presence

Posted by : nicklucido
Filed under : Social Media

The other day, a good friend of mine sent me a link to a post by Meg Roberts on how her online presence has changed since she became a professional. This really struck a chord with me, as I transitioned to a full time intern at a public relations agency during the end of May. [...]

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July 8, 2009

Bookmarks for June 30th through July 8th

Posted by : Nick Lucido
Filed under : Bookmarks

These are my links for June 30th through July 8th: PR Profiling – Richard Edelman’s response to the NyTimes piece on PR. It’s a well constructed counter-argument. The Reality Of PR: Smile, Dial, Name Drop, Pray. – One of the more interesting articles arising after the NYTimes article. There is something to be said about [...]

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July 2, 2009

Bad Idea, Ad Agency Intern

Posted by : nicklucido

This morning as I was going through my e-mail inbox at work, I happened to see this article on an intern who resigned from her company. Basically, Jenavi Kasper worked at an advertising agency in Phoenix for three weeks and quit because she had higher expectations for working there. I’m not kidding. I recommend checking [...]

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About This Blog

My name is Nick Lucido and I am a public relations student at Michigan State University. For the past three years, I have been active in the PR industry with internships and PRSSA. I hope to share what I learn with you.

I also manage the PRSSA Blog and post weekly. Check it out at prssa.org/blog.

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