PR Start by Nick Lucido

Last week, I packed my bags and took some time off work to attend a retreat for the newly elected for the PRSSA National Committee. Besides learning so much and getting close to nine other people I’ll be working with during the next year, I also learned an important lesson.

Getting to know people in person is so much more effective than getting to know online.

This shouldn’t be a surprise to anyone, should it? However, we continue to move more and more online. Between social media, online conferences, conference calls, video chats and everything else, the human connection is, for the most part, lost online. Unfortunately, it seems more and more is moving online to save costs, among other reasons. I still think it’s important to do things offline. If you missed it, check out this post from the Arment Dietrich team on banning inter-office e-mail.

With building a team, even though it may not be the most cost-effective way, I think it’s so important for your team to get to know each other in person.

And here’s a picture of my new team, courtesy of Flickr:

So how do you keep things offline? Do you notice a difference when you work with people in person vs. working with people online?