PR Start by Nick Lucido

Baltimore Public Relations Examiner: PR: Bad or Good?
This is a great discussion, but a question that needs to be asked is how can we show this to management? Companies get that PR is important, but how do you demonstrate that value to the CEO of a big company? Of course I believe PR needs to [...]

As I continue to transition in my new position with Edelman, one thing I’m already finding is I don’t have as much time in the day to peruse news articles and share them via Twitter, Friendfeed, etc. Trust me, I know this is a good thing. Technically, this is my first 40-hour per week gig; [...]

If I asked you who to define what a leader is, how would you do it? Would you say it’s the person in the corner office leading your company? Would you say it’s a member of a professional organization you’re involved with? Would you say it’s an intern in your company?
When I think of what [...]

Two things have been keeping me away from blogging: moving to Chicago and applying for Teahan awards for the MSU PRSSA Chapter. Our group had a particularly great year, so one of the things we did to recap the year was put together a video.
The highlights:
-We were names Outstanding Professional Student Organization of the Year [...]

With the end of the school year comes the first for something new: the first day on the job. I wholeheartedly believe that first impressions are incredibly important, especially in the workplace. If you can manage to make a solid first impression to your supervisor and coworkers, you will be off to a great start [...]

Besides moving out of East Lansing and complaining about the whole thing, I’ve been up to some pretty cool things. With classes finished for the semester, I’m starting to get my summer plans in order. Part of this is making the move to Chicago, and this will be my first summer away from East Lansing [...]

One thing I see more and more often is students who use different social networks for different reasons. For example, using Facebook for a crazy college lifestyle and keeping a professional blog. To me, it doesn’t make sense. Here’s why.
You’re findable
Even if you’ve changed your name on Facebook or use some kind of alter ego [...]

During the past couple of weeks, I wrote a series of posts on how to prepare for PR in college. The advice was directed at a hypothetical freshmen about to enter PR studies in college, though the advice can be applied to different parts of a career in the field. Now, I want to write [...]

I’m writing a four-part blog post on how to have a successful collegiate career for those interested in public relations. I’m basing this largely off my own experiences (a lot of what I’m including reflects what I wish I would have done during college, particularly in my early years) and those in my network. Please [...]