PR Start by Nick Lucido

Last week, Pew Research Center’s Project for Excellence in Journalism published its annual “State of the News Media” report. The title gives a good description of what the report is about, but this year’s report is particularly interesting. I’ll be honest, I work at a newspaper and times really are tough. [...]

Last week was MSU’s spring break and contrary to popular belief, I did take the week off. That’s right – no work, meetings or even PRSSA… OK, just a little bit of that. But still, it was nice to finally have some time off to relax.
With all of the new online tools, it’s easy to [...]

Last week, I had the chance to listen to Lorri Rishar Jandron, president and CEO of Edge Partnerships. She is a PR practioner who used to work as a reporter, so she has a pretty solid grasp of media relations. She had some solid  tips I wanted to share:

Be honest
Know the subject
Don’t speak off the [...]

If you haven’t heard me brag about my New Media Drivers License class yet, here’s a post that will do a lot of bragging. It’s been a great nine weeks and I’ve learned so much about new media and how to use it. Each topic, whether it was Google AdWords or search engine optimization, took [...]

During a recent MSU PRSSA meeting, Kelly Rossman-McKinney, CEO of Rossman PR, came in to talk about how to write a communication plan and important principles to execute the plan. Personally, it was extremely helpful and it served as a reminder that we are in a completely strategic field. Doing something just to do it [...]

My assignment this week for my NMDL class was to do some free PR for David Meerman Scott. If you haven’t read The New Rules of Marketing & PR yet, you really should. It’s a quick and informative read.
Scott also came out with another book (I just ordered mine on Amazon). Titled World Wide Rave, [...]