PR Start by Nick Lucido

A couple of weeks ago, Rachel Esterline sent out an idea on Twitter she had about a PR book club. I’ll be quite honest – I need to read more books. I read books for class (most of the time), subscribe to way too much on Google Reader to feed my news junkiness and make time to read The State News in print every day. But I don’t pick up too many books.

Thus, the PR Book Club for students and professionals begins. (We’re looking for a new name and we’re looking for suggestions!)

In case you haven’t heard me ramble about this, one of the things I’m most passionate about is professional development. Yes, more reading on top of what you are assigned as a student or your workload as a professional (or sometimes both), but I think you can and should make time for this.

Here’s my current book list on deck, and hopefully we’ll get to some of these:

The New Rules of Marketing & PR by David Meerman Scott. Although it’s part of my New Media Drivers License class, I’ve had this for a while, just haven’t had time to read. I started reading it yesterday, and it’s incredibly engaging.

Groundswell by Charlene Li and Josh Bernoff. This book has been recommended by me way too many times for me to ignore it.

The 7 Habits of Highly Effective People by Steven R. Covey. This, too, is a book highly recommended by friends and colleagues.

Presentation Zen by Garr Reynolds. This is the second book that’s part of my NMDL course. Anyone in the marketing field can use a refresher course on solid presentations. Working in sales, I’m excited to improve my presentation skills.

Ogilvy on Advertising by David Ogilvy. He does advertising, I do PR, but I think this is going to be a good one.

Rachel is heading up the group and is seeking interested members. Head over to her blog and comment to be part of something really awesome.