PR Start by Nick Lucido

Working with several different teams, there’s one word that really grinds my gears and that is said way too often: busy.
For starters, I looked up the real definition of the word. Nope, not from the Webster’s dictionary. Urban Dictionary has a great definition that really captures how I feel about it:
1. Busy. Attempting to seem [...]

I got an e-mail recently from a student organization list-serv from an alum of the organization. It was a friendly “hello, check out what I’m up to” kind of e-mail, but I also had some problems with it. As a disclosure, I won’t mention any specifics on names, agencies, companies, etc.
The context of the e-mail [...]

If there was one thing that held me back from starting a blog sooner, it was my fear of not being able to generate content. I quickly learned some things that help me come up with a post every couple days. Hopefully the information is useful, and remember that I’m still learning, too!
Here’s some things [...]

This week, I attended a lecture given by Molly Fletcher, MSU alumna and President of Career Sports and Entertainment. While I’m not particularly interested in sports, her perspective and advice on careers is invaluable no matter what your major is.
As part of her book, she described the five steps to getting your dream job:

Passionate style [...]

Internships. Love ‘em or hate ‘em, you gotta have ‘em to get a job in public relations. The job market is getting more and more competitive, especially in today’s tumultuous economy. But it’s not just a solid internship experience that will separate you from the rest of the crowd. At the big agencies, they sometimes [...]

Update: As I’m writing this, CNN projects Obama as winner of the 2008 Presidential Election.
This evening, I was inspired to write a blog post from two speakers at our PRSSA Chapter meeting. Kelly Rossman-McKinney of the Rossman Group and Daniel Bergman of the College of Communication Arts & Sciences at MSU spoke to our [...]

For our PRSSA Chapter’s monthly publication, ImPRessions, we highlight a professional who has made a significant impact in the public relations industry. This month, I had the pleasure of talking to Kelly Rossman-McKinney, CEO of the Rossman Group. She recently became our Professional Advisor and our whole team is looking forward to working with her.
Here’s [...]