PR Start by Nick Lucido
How to start in the public relations industry.
October 23, 2008
Ghostwriting Executive Blogs
Filed under : Social Media
Following the social media workshop our PRSSA Chapter hosted last week, we briefly talked about the voice behind corporate blogs. The question then became who really is writing the CEO’s blog? Is it really the head of the company? Or is the blog ghostwritten?
I’ll tell you what it shouldn’t be.
Social media provides the unique opportunity [...]
