PR Start by Nick Lucido

This past weekend, I had the privilege of attending the PRSSA National Conference in Detroit. Growing up in the the suburbs of the city, I was proud and excited for the conference to be in my backyard. Even more exciting was the energy and zest PRSSA and PRSA members brought to the city. With more [...]

Following the social media workshop our PRSSA Chapter hosted last week, we briefly talked about the voice behind corporate blogs. The question then became who really is writing the CEO’s blog? Is it really the head of the company? Or is the blog ghostwritten?
I’ll tell you what it shouldn’t be.
Social media provides the unique opportunity [...]

On Friday, our PRSSA Chapter had the pleasure of hosting one of the social media greats to come in a run a hands-on workshop. Shannon Paul of the Detroit Red Wings showed us everything from setting up accounts, why each social media platform is important and how they can be integrated in public relations.
As a [...]

Behold the life of a college student: figuring out what we want to do with the rest of our lives, being active in student organizations, getting a job and trying to find time to cook a decent meal all in one day. Oh yeah, going to class occasionally.
Going into my third year of college, I [...]